DEMACON is a specialist research firm with a focus on topics in the fields of Demographics, Mapping (i.e. GIS – geographic information systems) and Economics, including real estate economics. Hence the acronym, DE-MA-CON.
The company is privately owned and offers clients the benefit of extensive in-house databases, including responses from more than 100 000 consumer surveys conducted all over South Africa and in time series format. DEMACON delivers a highly specialised product range of custom designed research reports, tailored to each client’s unique research needs. The company’s analytical processes are supported by specialised expertise, extensive experience, multi-variable databases and advanced information technology systems. In addition to our focused research reports, the company offers high calibre industry insights and project specific solutions.
Includes supply-demand models for inter alia residential, retail, commercial, short-stay / tourism, MICE, educational, healthcare (hospitals & clinics) and other market segments. Provides detailed quantums to inform decision making processes for developers, funders and investors.
Advanced demand models for the office, industrial and automotive market segments. As with the market segments identified above, these models quantify market potential over time and associated aspects related to timing (point of market entry) and incremental phasing.
The company has developed a unique multi-variable model that offers comprehensive insight into the multitude of economic, socio-economic and fiscal impacts that would result as a consequence of capital investment in a particular project or initiative. The model simulates the complex relationships between economic variables to quantify the multiplier impacts of a project in terms of key economic variables, job creation variables, new business enterprises created across the spectrum, skills impacts across all skills levels, rates and taxes impacts for various levels of government, etc. The model is based on leading practices internationally, but in a uniquely packaged format. The outcomes generated are particularly useful and informative for political and financial decision making processes.
Geographic information systems (GIS) technology is utilised to map a variety of thematic economic, socio-economic, real estate and related indicators. Multi-criteria models have been developed to assist with location evaluation, selection and optimisation, as well as multi-variable geo-spatial analyses.