SOLUTIONS


Specialist modelling techniques were developed for all sectors. In broad, these techniques include, inter alia:

  • Quantified market potential models
  • Space demand models
  • Economic, real estate and fiscal impact models
  • Residential price parity and optimal typology profiling models
  • Specialist Geographic Information Systems (GIS) based techniques

"DEMACON has developed specialised expertise and technically sound methodologies, aligned with international best practice"

RESEARCH METHODOLOGY

THE FOLLOWING BROAD PRINCIPLES APPLY TO THE RESEARCH PROCESS DEPLOYED - CUSTOMISED TO THE UNIQUE REQUIREMENTS OF INDIVIDUAL PROJECTS
1. PROJECT INCEPTION
Acquire status quo information
  • Focused, site specific location analysis
  • Contextual analyses
  • Site rating

2. MACRO, MESO AND MICRO MARKET OVERVIEW & TRENDS
  • Status Quo data - appropriately illustrated with maps, tables and graphs
  • Review new development proposals
  • Update supply databases and maps
  • Concise appraisal of contemporary trends and downstream implications.

3. MARKET SEGMENTATION (incl. Focused Demand Analysis)
  • Primary & Secondary based research
  • Focused consumer market surveys (income and expenditure patterns, perceptions, preferences, brand consciousness, etc.)
  • LSM profiling
  • Demand Modelling
4. LOCATION EVALUATION
  • Refine study brief, goals and objectives
  • Refine Project Programme and Milestones
  • Establish Communication Protocol
  • Assimilate relevant policy and related information

5. MARKET POTENTIAL MODELLING
  • Supply and demand dynamics
  • Site specific, trade area based market potential modelling
  • Market growth forecasts
  • Product profiling
  • Brand identity and positioning

6. RECOMMENDATIONS & IMPACT ASSESSMENT
  • Market based development recommendations
  • Value add: unique industry insights and project implications
  • Optional products: Economic Impact Assessment, Presentations, etc.
  • Map Series
  • One-on-one, in-depth project discussions