We provide accurate & independent market insight solutions

DEMACON is a specialist research firm with a focus on topics in the fields of Demographics, Mapping (i.e. GIS – geographic information systems) and Economics, including real estate economics. Hence the acronym, DE-MA-CON.

The company is privately owned and offers clients the benefit of extensive in-house databases, including responses from more than 100 000 consumer surveys conducted all over South Africa and in time series format. DEMACON delivers a highly specialised product range of custom designed research reports, tailored to each client’s unique research needs. The company’s analytical processes are supported by specialised expertise, extensive experience, multi-variable databases and advanced information technology systems. In addition to our focused research reports, the company offers high calibre industry insights and project specific solutions.


Advanced market potential modelling techniques were developed for all sectors, based on international best practice and leading methods globally. The services offered by the company include:

  • Market research
  • Economic analyses: 
    Macro, meso and micro level
  • Socio-economic analyses:
    Macro, meso and micro level
  • Feasibility studies
  • Business plans
  • Real estate market analyses:
    Macro, meso and micro level
  • Urban and rural markets:
    Including township and traditional area

Market Potential Modelling

Includes supply-demand models for inter alia residential, retail, commercial, short-stay / tourism, MICE, educational, healthcare (hospitals & clinics) and other market segments. Provides detailed quantums to inform decision making processes for developers, funders and investors.

Space Demand Modelling

Advanced demand models for the office, industrial and automotive market segments. As with the market segments identified above, these models quantify market potential over time and associated aspects related to timing (point of market entry) and incremental phasing.

Economic and Fiscal Impact Assessments

The company has developed a unique multi-variable model that offers comprehensive insight into the multitude of economic, socio-economic and fiscal impacts that would result as a consequence of capital investment in a particular project or initiative. The model simulates the complex relationships between economic variables to quantify the multiplier impacts of a project in terms of key economic variables, job creation variables, new business enterprises created across the spectrum, skills impacts across all skills levels, rates and taxes impacts for various levels of government, etc. The model is based on leading practices internationally, but in a uniquely packaged format. The outcomes generated are particularly useful and informative for political and financial decision making processes. 

Specialised GIS-Based Modelling

Geographic information systems (GIS) technology is utilised to map a variety of thematic economic, socio-economic, real estate and related indicators. Multi-criteria models have been developed to assist with location evaluation, selection and optimisation, as well as multi-variable geo-spatial analyses. 

"We have developed a unique, customisable 
and flexible research system - deploying a 
combination of primary and secondary data 
assimilation techniques."

"Our regional footprint ensures
dedicated staff, resource capacity and
local area knowledge."


DEMACON has developed specialised expertise and technically sound methodologies, aligned with international best practice, to address the complex research needs of our clients in a highly effective and efficient manner.

In this respect, we have developed a unique, customisable and flexible research system - deploying a combination of primary and secondary data assimilation techniques, tailored to suit, respectively, the client's and project's specific requirements. 

Menlyn Node

No 26 & 30 26th Street
Menlo Park


E: hein@demacon.co.za
E: elizma@demacon.co.za
P: +27 12 460 7009
F: +27 12 346 5883
C: +27 82 898 8667